The Bud Daredevils were an American acrobatic basketball show that performed during the halftime of college and NBA basketball games from 1983 to 1998. The show combined gymnastics, trampoline, acrobatics, and basketball. The team was started by... The Bud Daredevils were an American acrobatic basketball show that performed during the halftime of college and NBA basketball games from 1983 to 1998. The show combined gymnastics, trampoline, acrobatics, and basketball. The team was started by University of Mississippi cheerleaders Ty Cobb, Sam Martin, Robert Kirby, Tyler Hubbard, John White, and Ty Cobb's younger brother Guy Cobb.Both Cobb brothers worked for Universal Cheerleaders Association (UCA) during the Summer of 1982 as cheerleading instructors. Ty Cobb had met Mack Hirshberg at UCA's college cheerleading camp the previous Summer. Hirshberg was a cheerleader at the University of South Carolina and had just graduated. In the Summer of 1983 Anheuser-Busch changed the name of their new beer "Budweiser Light" to "Bud Light". Mack Hirshberg joined the group for the 1984-85 premiere season and the team's name was changed from The Dixie Daredevils to The Bud Light Daredevils.From 1984 to 1998 the Bud Light Daredevils performed at universities and NBA games throughout all 50 United States.When they were not performing during the American basketball season, they found sponsors for tours of the Netherlands, Belgium, Great Britain, Spain, Japan, China, Norway, South America, Australia, Israel, and Puerto Rico. Corporate sponsors included Boeing, Converse, Wang Laboratories, SportLife Chewing Gum, and Gordon's Gin. The group was also featured on national television shows such as ABC's That's Incredible!, Incredible Sunday, Showtime's Super Dave (TV series), Disney's The Mickey Mouse Club, and most recently, former Bud Light Daredevil Mark Odgers was featured performing a flip dunk over a New York City Cab live on Late Night with David Letterman.Anheuser-Busch ended their fourteen-year sponsorship of the Bud Light Daredevils in 1998 in response to both governmental and social pressure to eliminate all alcohol marketing to college students.